Straight Talk Commercial

Media Type: TV Clips Topic: Marginal Thinking

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The "I Think I Drive the Same Car as a Hip-Hop Music Mogul Because I'm Feeling Richer" effect shows a woman approaching a luxury car in the parking lot after switching to Straight Talk, a cell phone service offered by Wal-mart. This perfectly illustrates the wealth effect. The woman does not have any more money but the savings she enjoys on her cell phone bill frees up cash to spend on other items in her budget.

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